The Jordan Delta Breathe in “Tech White” Lands Soon
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Bold deconstruction and ultra-plush cushioning.
Trying to make sense of a wild six month stretch with the benefit of hindsight.
With all proceeds are going to the Black Lives Matter movement, Inquest and The Black Curriculum.
Alongside the YEEZY BOOST 700 MNVN “Bone,” Nike ISPA’s conceptual, comfortable Overreact and more.
MJ always did have the Midas touch.
Directly inspired by the iconic Air Jordan 3 “Black Cement.”
Putting the collaborative release to the test.
That’s 625x more people than what was actually available.
The pro golfer and well-known sneakerhead talks life in quarantine.
Featuring revitalized classics like the Air Jordan 1 CO.JP “Neutral Grey” plus new styles like the Air Jordan 3 “Laser Orange.”
Alongside the KITH x Nike Air Force 1 “Tokyo,” Nike Dunk Low SP “University Red” and Pharrell x adidas Superstar.
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