Rui Hachimura’s Air Jordan 34 “Heritage” PE Salutes His Japanese-African Roots
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
With half Japanese, half African details inspired by Hachimura’s bespoke draft night suit.
Announcing the first round of partners who’ll receive funding to battle systemic racism and support the US Black community.
Artful details on the classic silhouettes.
One of two colorways set to be released.
With colorways inspired by the Astrograbber turf shoe and Tailwind 79 “Night Track.”
Alongside the KITH x ASICS GEL-Lyte III “Tokyo Trio,” J. Cole’s PUMA basketball sneaker and more.
“Concepts is one of my favorite spots in Boston. They’re authentic to the city and always show the Celtics love.”
Smooth satin and slithering snakeskin collide on this new Air Jordan 1.
With colorful scribbles and meaningful motifs drawn by Zion’s 7-year-old stepbrother.
Past meets future on Virgil Abloh’s latest Air Jordan collaboration.
Alongside the adidas YEEZY BOOST 380 “Blue Oat,” Grateful Dead x Nike SB Dunk Lows and Jaden Smith’s New Balance.
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