Nike’s Air Jordan 1 Zoom “Esports” Is an Ode to Competitive Gaming
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Clad with striking blue accents and iridescent reflective panels.
The cult classic from 2001’s “Japan Addition” pack is back — with a few small changes.
The “Clear/White/Dark Concord/Black” uses translucent materials for a strikingly stacked look.
Teased since the top of the year, the latest collaboration from Virgil Abloh and the Jumpman is set to drop in the coming months.
Alongside the global release of the Union x Air Jordan 4 “Off Noir,” a new Nike Kobe 5 Protro and the latest from GOLF le FLEUR* x Converse.
With more illustrations from Philip Burke.
Quite a rare mix-and-match look.
A striking new take on Michael Jordan’s 12th signature sneaker, complete with metallic “Concord” accents.
Combining a day one Jordan Brand color scheme with ultra-advanced tech and special details.
Featuring new takes on the Air Jordan 1 Mid, Blazer Mid ‘77, Air Max 90 and Daybreak Type.
The recently-unearthed style is identical to an infamous friends and family colorway from 2018, save for its black eyestays.
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