Air Jordan 1 Zoom Comfort Served up In a Fresh “Lemon Twist” Colorway
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Deconstructing the classic silhouette.
The new style boasts color-shifting heel and collar embellishments, plus a special tongue tag.
Early rumors of “Chicago,” “Royal,” all white and white/black colorways have started to surface.
One of 2021’s most electrifying Air Jordan releases.
First teased back in April by pro golfer Bubba Watson.
“Downtown’s Sweetheart” discusses everything from working at the Stüssy store during iconic releases to becoming the first woman with an Air Jordan collaboration.
With its black and white colorblocking scheme.
A Bulls-friendly palette for the Jumpman’s latest court model.
Finished with vibrant paint-splatter detailing.
The highly coveted colorway makes a bold return.
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