Take an On-Foot Look at the Air Jordan 1 Low ‘Mighty Swooshers’
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
The electric blue-colored patent leather takes the cake.
Featuring colors that “embody the strength of Quai 54 and Parisian streetball”
The female designer and Jordan Brand reunite for a desert-y take atop the classic silhouette.
Other releases of note include Jordan Brand’s annual Quai 54 collection, the Nice Kicks x adidas UltraBOOST “No Vacancy” and more.
Virgil Abloh’s take on the classic Jordan Brand model.
Created to celebrate Lee being named jury president of Cannes’ 2020 festival, and reportedly limited to under five pairs.
And boasts new takes on the Air Jordan 5, Air Jordan 1 Low and Air Jordan 35 Low.
The kicks that HYPEBEAST staff members have had in rotation over the year’s first six months.
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