Official Look at the Air Jordan 1 Low “Black Multi”
Jordan Brand Top 100
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring graphics of the Celtics star’s tattoos.
Revealing quilted insoles.
Located at an old airport.
Launching alongside a previously revealed Air Jordan 5.
Honoring MJ with the “Dynasty Collection” memorabilia series.
The New Balance 990v3 “Scarlet,” Nike SB Dunk High “Mets” and Bodega’s Salomon X-Mission 4 Suede are also dropping.
Expected to come in a mix of “Violet Ore/Medium Ash/Black/Muslin/Burgundy Crush.”
Worn by the artist during his recent Rolling Loud Miami 2022 appearance.
While fans await the launch of his collaborative collection and upcoming album.
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