FILA “Tobacco Road” Pack
Fila
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Description
FILA is a sportswear manufacturing company founded in Italy by the Fila brothers, originally making clothing for people in the Italian Alps. The company’s primary product was underwear, before moving into sportswear with tennis and endorsements by tennis player Bjorn Bing, which made the brand more popular. The original Italian ownership shop, Holding di Partecipazioni, sold FILA to US-based hedge fund Cerberus Capital Management after the company had over-committed itself to expensive endorsements, at a time when margins were under pressure. Cerberus owned FILA through holding company, Sports Brands International, which owned all the Fila businesses except FILA Korea, which was a separate company operating under the license. Later all the global FILA brands and subsidiaries were acquired by Fila Korea, resulting in the company becoming South Korea’s largest sportswear company. ANTA Sports acquired the rights to use the brand in China, and then in 2011 FILA Korea acquired global golf equipment maker, Acushnet Company and becoming the owner of leading golf brands such as Titleist.
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Latest Collections
FILA continues its retro releases with the “Tobacco Road” pack in honor of both Jerry Stackhouse
After leading Duke to back-to-back NCAA National Championships in the early ’90s, Grant Hill
FILA has been on a retro tear lately and next up from the brand is Jerry Stackhouse’s signature
Part of FILA’s upcoming blasts from the past, Grant Hill’s signature shoe is also being re-released
FILA is all set to revive its classic basketball silhouette for Jerry Stackhouse. Originally
Futuristic watch and accessory maker Nooka expands into the realm of footwear with an avant-garde
Foot Patrol has worked with FILA on a reissue of the iconic Trailblazer not only in its original
Despite making a return to the British sneaker scene some time ago through athletics behemoth JD
100-year-old athletic apparel brand Fila finished off the previous century with a decade filled
In 1993, Fila was at the peak of its popularity. That year it released the Fila Cage, which was
The collaborative capsule range between Buried Alive and Fila progresses with the release of a
Previously revealed in Union’s “Moustrap” short movie with Chris Gibbs, the Fila and Clarks
