Look Back at DOE’s 10th Anniversary Projects
Fila
Profile
Description
FILA is a sportswear manufacturing company founded in Italy by the Fila brothers, originally making clothing for people in the Italian Alps. The company’s primary product was underwear, before moving into sportswear with tennis and endorsements by tennis player Bjorn Bing, which made the brand more popular. The original Italian ownership shop, Holding di Partecipazioni, sold FILA to US-based hedge fund Cerberus Capital Management after the company had over-committed itself to expensive endorsements, at a time when margins were under pressure. Cerberus owned FILA through holding company, Sports Brands International, which owned all the Fila businesses except FILA Korea, which was a separate company operating under the license. Later all the global FILA brands and subsidiaries were acquired by Fila Korea, resulting in the company becoming South Korea’s largest sportswear company. ANTA Sports acquired the rights to use the brand in China, and then in 2011 FILA Korea acquired global golf equipment maker, Acushnet Company and becoming the owner of leading golf brands such as Titleist.
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Latest Collections
The brand also unveiled a limited edition commemorative publication that offers an in-depth look at DOE’s journey.
Presented by
FILA+
Taking over London, Milan, Tokyo, New York, and more.
Presented by
FILA
Celebrating with a tennis watch party, new collection, and more.
Presented by
FILA
The Italian sportswear label has long supported tennis fans and professionals both on and off the court.
Presented by
FILA
Honoring its Italian heritage, the legacy label debuts the CASA FILA Collection and accompanying Bellissimo campaign.
Tanju has been named creative director of the newly-launched FILA+.
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