izzue x Dr. Martens 2012 Spring Capsule Collection
Dr. Martens Top 100
Profile
Description
Dr. Marten is a British footwear and apparel brand founded by Klaus Märtens, known for its boots with air-cushioned soles, welted construction, and yellow stitching.
Klaus Märtens was a doctor in Germany during WWII. While on leave in 1945, he injured his ankle while skiing and wanted to create shoes that were more comfortable than his standard army boots. He then designed the boots to have more cushioning, made of supple leather with tires as the sole. When the war was over, Dr. Martens and his business partner began using discarded rubber for production, and the comfort of the boots made it exceptionally popular with housewives at the time, with 80% of sales going to women over the age of 40. The boots’ popularity continued into the 1950s, with high sales necessitating a second factory in Munich. Looking at expanding internationally, Martens and his business partner sold the rights to British shoe manufacturers Grigg’s Group Ltd. Trademarking the AirWair technology and adding the signature yellow stitching, the first boot came out in 1960 to high demand, with the boots later becoming popular with punk subcultures and skinheads in the ‘80s. By the 1990s, the boots were associated with grunge fashion and more than 10 million pairs were being produced a year.
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Latest Collections
I.T’s izzue strengthens its ties with Dr. Martens to present an interesting version of the classic
Dr. Martens steps out of their comfort zone with a set of ornate Needlepoint 3-Eye Shoes for
For Spring/Summer 2012, the iconic Dr. Martens Pascal 8 Eye Boot gets a radical makeover in the
Since the 1960s both Brutus Trimfit and Dr. Martens have enjoyed cult followings from a variety of
This past year, the brogue wingtip has seen countless reinterpretations blending the classical with
This past fall Dr. Martens began a retrospecting campaign in which the British shoemaker asksed
A Bathing Ape continues to roll out some collaboration pieces as the multifaceted fashion brand
BEAMS and Dr. Martens align to present a new boot model for this season under the guise of the
Contemporary online video magazine Crane.tv recently highlighted the Dr. Martens for HYPEBEAST 3989
The Dr. Martens 1461 3-Eye Tonal Collection finds the shoe manufacturer turning to a low top style.
Fresh off the heels of our very own collaboration 3989 5-Eye Brogue, Dr. Martens unveils a new
As we mentioned last week, HYPEBEAST teamed up with famed footwear manufacturer Dr. Martens to
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