Dr. Martens 2012 Spring/Summer "#Firstandforever" Video

This past fall Dr. Martens began a retrospecting campaign in which the British shoemaker asksed

Footwear Fashion
113 0 Comments

This past fall Dr. Martens began a retrospecting campaign in which the British shoemaker asksed longtime supporters to recall and share their first experiences with its footwear. With thousand of submissions already via Twitter employing the trending topic #FirstandForever, the storied shoemaker continued its promotion into the spring/summer season accompanied by a video featuring model couple Agyness Deyn and Ash Symest. Understanding that new experiences shape us and single moments stay with us forever, this video features the young couple reminiscing about their first moments together in love. Still curious about your first experience with its product line, Dr. Martens is accepting submissions for its #FirstandForever campaign here.

Read Full Article

What to Read Next

thisisneverthat x Dr. Martens Drop Two Collaborative Silhouettes
Footwear

thisisneverthat x Dr. Martens Drop Two Collaborative Silhouettes

The duo’s joint takes on the 1460 and 1461 land later this week.

Dr. Martens Taps Awake NY for a Lowell Shoe Collaboration
Footwear

Dr. Martens Taps Awake NY for a Lowell Shoe Collaboration

Dropping this December.

NEIGHBORHOOD Reconnects With Dr. Martens for a Third Collaboration
Footwear

NEIGHBORHOOD Reconnects With Dr. Martens for a Third Collaboration

Featuring the Penton Loafer and 5-eye Smiths shoe.


TRIPSTER x Dr. Martens' New Shoe Shines Light in the Darkness
Footwear

TRIPSTER x Dr. Martens' New Shoe Shines Light in the Darkness

Standing atop a phosphorescent rubber sole.

NEXUSVII x JAM HOME MADE 2012 "Multiple Maniax & Technix" Collection
Fashion

NEXUSVII x JAM HOME MADE 2012 "Multiple Maniax & Technix" Collection

Despite a similar philosophy towards design, fashion label NEXUSVII aligns with fellow Japanese

Lotus Amen/Evora by Paul Snowden
Automotive

Lotus Amen/Evora by Paul Snowden

Setting its aim at promoting a new standard amidst the plethora of overdone and unoriginal brand

New Era Japan 2012 Spring/Summer Series81 Collection
Fashion

New Era Japan 2012 Spring/Summer Series81 Collection

Despite the brand’s bread and butter as a purveyor of quality hats and caps, New Era Japan looks to

Jay-Z & Pharrell & Lana Del Rey - Allure (OTTR) (Urban Noize Remix)
Music 

Jay-Z & Pharrell & Lana Del Rey - Allure (OTTR) (Urban Noize Remix)

For the past year, Urban Noize has been known for surprising folks by blending the vocal

Casio G-Shock DW-6900WW Basic White Preview
Watches

Casio G-Shock DW-6900WW Basic White Preview

Reworking its staple DW-6900 timepiece, G-Shock previews a minimally branded DW-6900WW in a matte


uniform experiment 2012 Spring/Summer Collection Lookbook
Fashion

uniform experiment 2012 Spring/Summer Collection Lookbook

After foreshadowing its Spring/Summer 2012 collection by way of an initial video trailer, uniform

Ransom 2012 Resort Collection Lookbook
Fashion

Ransom 2012 Resort Collection Lookbook

Canadian label Ransom rolls out a new lookbook highlighting its latest Resort collection this year.

LEGO PMD by Rosan Bosch & Rune Fjord
Design

LEGO PMD by Rosan Bosch & Rune Fjord

LEGO’s developmental department known as LEGO PMD have a new space to inspire their creative

KAWS "Down Time" Exhibition @ High Museum of Art Preview
Art

KAWS "Down Time" Exhibition @ High Museum of Art Preview

Following an initial glimpse of the Companion install at the High Museum of Art, we see a preview

Nigel Cabourn 2012 Spring/Summer Collection
Fashion

Nigel Cabourn 2012 Spring/Summer Collection

Inspired by General Bernard Montgomery and the “Desert Rats” of the British 8th Army, designer

More ▾