Lotus Amen/Evora by Paul Snowden

Setting its aim at promoting a new standard amidst the plethora of overdone and unoriginal brand

Automotive
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Setting its aim at promoting a new standard amidst the plethora of overdone and unoriginal brand collaborations, Munich-based creative agency Full Contact recently tapped the likes of sneaker boutique AMEN, Nike Sportswear and artist Paul Snowden to join it in creating a one-of-a-kind, cross-industry collaborative. After initially unveiling its AMEN x Nike LunarGlide+ 3, the creative collective called upon the direction of Paul Snowden to customize a Lotus Evora using a variety of visuals and elements from each collaborator. Most notably, AMEN and its store logo see placement across the anterior and rear fender of the car in a remixed fashion.

Source: BEINGHUNTED.

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