Chanel Now Owns France’s Oldest Shirtmaker: Charvet
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World-famous couturier Coco Chanel’s eponymous luxury house is perhaps the world’s most visible fashion brand. After Coco’s passing in 1971, Chanel’s fortunes slumped for over a decade until Fendi and Chloé director Karl Lagerfeld took the reins in 1983. In 2017, the privately-owned Chanel finally revealed its financials, announcing a stunning $10 billion USD in sales. Now under the purview of Virginie Viard, Chanel remains an unstoppable force thanks to its signature perfumes, exclusive bags and the occasional high-profile collaboration.
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The acquisition of the 188 year old atelier fuels further speculation around Chanel’s growing focus on menswear, led by ambassadors like Jacob Elordi and A$AP Rocky.
“The pioneer generation gets to see the continued relevance of their work, and younger artists get to know their own history.”
An entirely hand-embroidered dress with 480,000 individual beads.
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Reimagining the house’s genesis, the Creative Director presented a masterful ode to liberation and sporty elegance at Le Casino Municipal.
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