ASICS

ASICS Top 100

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

size? x ASICS GEL-Kayano Trainer Teaser
Footwear

size? x ASICS GEL-Kayano Trainer Teaser

Coming soon.

A Closer Look at the ASICS GEL-Kayano Trainer GORE-TEX
Footwear

A Closer Look at the ASICS GEL-Kayano Trainer GORE-TEX

Say goodbye to drenched sneakers in the rain and snow.


ASICS GT-II White/Light Grey
Footwear

ASICS GT-II White/Light Grey

A clean look for a classic.

BAIT Helps ASICS Celebrate 25 Years of the GEL-Lyte III
Footwear

BAIT Helps ASICS Celebrate 25 Years of the GEL-Lyte III

Celebrate in style.

ASICS GEL-Kayano Trainer GORE-TEX "Navy"
Footwear

ASICS GEL-Kayano Trainer GORE-TEX "Navy"

Weather-resistant navy blue kicks from ASICS.

ASICS GEL-Lyte III "Japan Textile"
Footwear

ASICS GEL-Lyte III "Japan Textile"

Japan’s fabric making tradition inspires this latest silhouette.

J. Crew Takes on the ASICS GEL-Lyte III
Footwear

J. Crew Takes on the ASICS GEL-Lyte III

The preppy retailer makes a splash in its highly covetable first collaboration with ASICS.

ASICS GEL-Respector Light Grey/Soft Grey
Footwear

ASICS GEL-Respector Light Grey/Soft Grey

Ready for fall with a touch of grey.

ASICS GEL-Lyte III "After Hours" Pack
Footwear

ASICS GEL-Lyte III "After Hours" Pack

Late night inspiration for the fan-favorite retro runner.

ASICS GEL-Lyte III Designer Shigeyuki Mitsui Talks About Creating the Iconic Sneaker
Footwear

ASICS GEL-Lyte III Designer Shigeyuki Mitsui Talks About Creating the Iconic Sneaker

The cult figure on why the sneaker has stayed around as long as it has.

ASICS GEL-Lyte III NS
Footwear

ASICS GEL-Lyte III NS

Effortlessly cool.

monkey time 2015 Fall/Winter Lookbook
Footwear

monkey time 2015 Fall/Winter Lookbook

The BEAUTY & YOUTH imprint unveils its Fall/Winter 2015 looks.

 

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