ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Asics Gel Lyte III Lavender/Pink/Orange
Footwear Fashion

Asics Gel Lyte III Lavender/Pink/Orange

Following up on numerous collaborations, including recent efforts with Ronnie Fieg and Sneaker

24 Kilates x ASICS Gel Lyte Speed "Las Tres ZZZ"
Footwear Fashion

24 Kilates x ASICS Gel Lyte Speed "Las Tres ZZZ"

Fresh off a Reebok collaboration, 24 Kilates unveil their ASICS Gel Lyte Speed collaboration.


Ronnie Fieg x Asics Gel Lyte III Navy/Aqua
Footwear Fashion

Ronnie Fieg x Asics Gel Lyte III Navy/Aqua

The latest Asics Gel Lyte III release by Ronnie Fieg makes its way to David Z. tomorrow as the

Ronnie Fieg x Asics Gel Lyte III Navy-Aqua Preview
Footwear Fashion

Ronnie Fieg x Asics Gel Lyte III Navy-Aqua Preview

Ronnie Fieg previews his latest colorway of the Asics Gel Lyte III. A bit more toned down than

Ronnie Fieg x Asics "Super Red" Gel Lyte III
Footwear Fashion

Ronnie Fieg x Asics "Super Red" Gel Lyte III

Following his earlier lifestyle shots, Ronnie Fieg gives us a less distracting look into his

Asics Gel Lyte III "Super Red" Preview
Uncategorized Footwear

Asics Gel Lyte III "Super Red" Preview

Continuing the creative’s endless Asics projects, Ronnie Fieg previews his latest color mock up

Sneaker Freaker x Asics Gel Lyte III "Alvin Purple" Preview
Uncategorized Footwear

Sneaker Freaker x Asics Gel Lyte III "Alvin Purple" Preview

Previewed in 3D on the latest cover of their magazine, Australian sneaker experts Sneaker

Ronnie Fieg x ASICS GEL-LYTE III "Aqua" Preview
Uncategorized Footwear

Ronnie Fieg x ASICS GEL-LYTE III "Aqua" Preview

The king of ASICS collabos, Ronnie Fieg drops a hint into another upcoming collaboration on the

Asics x hanon GT II Northern Liites
Uncategorized Footwear

Asics x hanon GT II Northern Liites

Hanon presents a brand new collaboration with Asics, dubbed Northern Liites. For this project

Ronnie Fieg x Asics Gel Lyte III "Salmon Toe"
Uncategorized Footwear

Ronnie Fieg x Asics Gel Lyte III "Salmon Toe"

Following up on his last giveaway, Ronnie Fieg continues his charitable contests with another

Ronnie Fieg x Asics GT II Sample
Uncategorized Footwear

Ronnie Fieg x Asics GT II Sample

Having worked up a handful of color coordinations for various Asics runner models, David Z’s

Asics 2010 Spring Gel Lyte Speed & Gel Lyte III
Uncategorized Footwear

Asics 2010 Spring Gel Lyte Speed & Gel Lyte III

Keeping everything simple and fresh for the Spring, Asics introduces a couple of new additions

 

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