ASICS

ASICS Top 10

Profile

Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Asics 2010 Spring Running Film
Uncategorized Footwear

Asics 2010 Spring Running Film

Amsterdam Worldwide asked Mischa to direct an atmospheric spot for the latest Asics running

ASICS 2010 Spring/Summer Collection Doubleclutch
Uncategorized

ASICS 2010 Spring/Summer Collection Doubleclutch

A few years ago, ASICS introduced a series of models together with NEXTide with usability and


ASICS 2010 Spring Collection GEL LYTE III "Leathers"
Uncategorized Footwear

ASICS 2010 Spring Collection GEL LYTE III "Leathers"

ASICS unveils some simple yet solid examples of the GEL LYTE III this season with two monotone

Asics 2010 Spring GT-II Sneakers
Uncategorized Footwear

Asics 2010 Spring GT-II Sneakers

Incorporating a selection of vibrant colors for Spring, Asics unveils two new colorways in its

Cultureshoq x ASICS GEL LYTE III 1 of 1 Sample Auction for Haiti Relief
Uncategorized Footwear

Cultureshoq x ASICS GEL LYTE III 1 of 1 Sample Auction for Haiti Relief

An integral part of the Trilogy pack which was unveiled last year, Ronnie Fieg is auctioning

StudioAnti / Washio Tomoyuki x ASICS X-CALIBER
Uncategorized Footwear

StudioAnti / Washio Tomoyuki x ASICS X-CALIBER

As a further accompaniment to their 2009 fall/winter zodiac theme, ASICS has teamed up with two

Asics Gel Lyte Speed Surface Pack
Uncategorized Footwear

Asics Gel Lyte Speed Surface Pack

Asics unveils its Surface Pack, which features two exciting new interpretations of the Gel Lyte

Highsnobiety x ASICS GEL LYTE III
Uncategorized Footwear

Highsnobiety x ASICS GEL LYTE III

The final piece to the Trilogy Project involving a trio of our blogger brethren is capped off

Dress33 x Asics Boot Preview
Uncategorized Footwear

Dress33 x Asics Boot Preview

Asics team up with Japanese label Dress33 on a new pair of sneaker boots. The shoes feature

ASICS GT-II Tweed Collection
Uncategorized Footwear

ASICS GT-II Tweed Collection

ASICS release a new pack of GT-II sneakers with tweed materials as the focal point of the

High Snobiety x Ronnie Fieg x ASICS GEL LYTE III Preview
Uncategorized Footwear

High Snobiety x Ronnie Fieg x ASICS GEL LYTE III Preview

Our friends over at High Snobiety mark the third and last collaborative partner in the Ronnie

UK B-Boy Championships 2009 x Asics GT-III Sneakers
Uncategorized Footwear

UK B-Boy Championships 2009 x Asics GT-III Sneakers

In partnership with the UK B-Boy Championships, Asics will be releasing this limited edition

 

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