ASICS

ASICS Top 10

Profile

Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Asics x Nice Kicks Gel Lyte III 2.0 Preview
Footwear Fashion

Asics x Nice Kicks Gel Lyte III 2.0 Preview

Nice Kicks preview the follow up to last year’s Gel Lyte III release, this time coming in a

Sneaker Freaker x ASICS GEL-LYTE III "Alvin Purple"
Footwear Fashion

Sneaker Freaker x ASICS GEL-LYTE III "Alvin Purple"

Sneaker Freaker offer a comprehensive look into their upcoming collaboration with ASICS on the


SlamJam x ASICS Family & Friends GEL-LYTE III Interview with Matteo Teruzzi
Footwear Fashion

SlamJam x ASICS Family & Friends GEL-LYTE III Interview with Matteo Teruzzi

With the SlamJam x ASICS Family & Friends GEL-LYTE III launching just around the corner, an

Oshman's x Asics Gel Yeti Boots
Footwear Fashion

Oshman's x Asics Gel Yeti Boots

Celebrating its 25th anniversary, long-standing Japanese retailer Oshman’s brings forth this

Surface to Air x ASICS Preview
Footwear Fashion

Surface to Air x ASICS Preview

Following a preview at this summer’s ASICS and Onitsuka Tiger Family & Friends Exhibtion,

Karmaloop TV: Asics x Culture Shoq Gel Lyte III
Fashion

Karmaloop TV: Asics x Culture Shoq Gel Lyte III

KarmaloopTV presents a behind the scenes video from the “Asics x Culture Shoq Gel Lyte III”

Asics x Culture Shoq Gel Lyte III Preview
Footwear Fashion

Asics x Culture Shoq Gel Lyte III Preview

Offered is a preview of the upcoming second collaborative release between Culture Shoq and

ASICS x 24Kilates Gel-Lyte Speed Interview
Footwear Fashion

ASICS x 24Kilates Gel-Lyte Speed Interview

Sneaker boutique 24Kilates presents the Asics Gel-Lyte, a limited Friends and Family release

ASICS & Onitsuka Tiger Family and Friends Exhibition Recap (Video)
Footwear

ASICS & Onitsuka Tiger Family and Friends Exhibition Recap (Video)

Here’s a video recap of the ASICS & Onitsuka Tiger Family and Friends Exhibition from Berlin

ASICS 2010 Spring/Summer GEL-LYTE III "USA"
Footwear Fashion

ASICS 2010 Spring/Summer GEL-LYTE III "USA"

A late summer release from ASICS’ lifestyle running range features a USA-inspired GEL-LYTE III.

Slam Jam x ASICS 5th Dimension Video
Footwear Art

Slam Jam x ASICS 5th Dimension Video

In a close follow-up to the recently seen ASICS & Onitsuka Tiger Family & Friends Exhibition is

ASICS & Onitsuka Tiger Family and Friends Exhibition Recap
Footwear Fashion

ASICS & Onitsuka Tiger Family and Friends Exhibition Recap

Today marked the opening of ASICS & Onitsuka Tiger’s Family and Friends exhibition which

 

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