ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS 2014 Fall/Winter Gel Lyte V "GORE-TEX"
Footwear Fashion

ASICS 2014 Fall/Winter Gel Lyte V "GORE-TEX"

With fall steadily approaching, and with it, all the attendant wet weather most of us are dreading,

UBIQ x ASICS GT Cool "Nightshade" Lookbook with ICNY
Fashion

UBIQ x ASICS GT Cool "Nightshade" Lookbook with ICNY

ICNY has teamed up with Philadelphia-based UBIQ to produce a limited-edition 3M reflective custom


UBIQ x ASICS GT-Cool "Nightshade"
Footwear Fashion

UBIQ x ASICS GT-Cool "Nightshade"

Just two months after the release of their Gel Lyte V “Midnight Bloom” sneaker, UBIQ and ASICS have

Bodega x ASICS Gel Lyte V Teaser
Footwear Fashion

Bodega x ASICS Gel Lyte V Teaser

Sailing on the high winds of its apparel collaboration with Fred Perry, one of Boston’s finest

ASICS 2014 Fall Gel Kayano
Footwear Fashion

ASICS 2014 Fall Gel Kayano

Having seen a bevy of vibrant colorways over the last few months, ASICS is back with two new color

ASICS Gel Saga "Watermelon"
Footwear Fashion

ASICS Gel Saga "Watermelon"

The ASICS Gel Saga returns this summer in a seasonally appropriate “Watermelon” colorway. This drop

ASICS Gel Lyte V OG KITH Exclusive
Footwear Fashion

ASICS Gel Lyte V OG KITH Exclusive

Having caught a glimpse of these beauts in yesterday’s lookbook, KITH has taken to the web to

Sneaker Freaker x ASICS Gel Lyte III "Alvin Purple" Reissue
Fashion

Sneaker Freaker x ASICS Gel Lyte III "Alvin Purple" Reissue

After re-releasing its collaborative Blaze of Glory OG project with PUMA last year, Sneaker Freaker

ASICS 2014 Summer Gel Saga "Illusion"
Footwear Fashion

ASICS 2014 Summer Gel Saga "Illusion"

Rumored to be included in a larger pack under the same name, ASICS premieres the all-new Gel Saga

Perspective by Chris Stamp: A Global Sneaker Release with Ronnie Fieg
Fashion

Perspective by Chris Stamp: A Global Sneaker Release with Ronnie Fieg

My work as a creative director has taken me across the globe, giving me the opportunity to absorb a

Ronnie Fieg x ASICS Gel Lyte III & GT-II "KFE" Pack
Footwear Fashion

Ronnie Fieg x ASICS Gel Lyte III & GT-II "KFE" Pack

The hubbub around Ronnie Fieg’s latest World Cup-related project has been substantial. Going big

ASICS 2014 Fall/Winter "Outdoor" Pack
Footwear Fashion

ASICS 2014 Fall/Winter "Outdoor" Pack

ASICS introduces its “Outdoor” pack for 2014 fall/winter, which comprises of the Gel Saga, Gel Lyte

 

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