Acronym Acronymjutsu Video
Acronym
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Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Latest Collections
The flurry of Acronym videos continue as today we present yet another piece from the technical
Following up yesterday’s impressive showing, Acronym returns with another video for
Acronym launches a new short film for the brand’s Spring/Summer 2011 season, produced in
ACRONYM creates a conceptual short film that captures the vision and dynamic nature of the
Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For
Now available at both Firmament and their online presence The-Glade, this collection of jackets
In a rare collaboration, Acronym create a small but concise collection for Japanese retailer
Acronym introduces a new video for the brand’s 2010 Fall/Winter Collection. In usual Acronym
Acronym present a couple of new trailers in anticipation of the brand’s upcoming collection for
Acronym’s Spring/Summer range for this year includes this set of cycling focused technical
Acronym founder Errolson Hugh stars in this short film highlighting styles from the Acronym
Always representing a highly-anticipated collection each season, Acronym’s 2010 spring/summer
