Acronym x Nike Sneaker Preview
Acronym
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Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Latest Collections
It seems like Acronym will be bringing its technical advancements to Nike with a couple of new
After hitting select retailers worldwide, Acronym offers a comprehensive look into their
Following up on small teaser we received via the Firmament launch event preview, we get a
Next week German retailers Firmament will host an exclusive launch event for the new
Intersection Germany will be hosting a launch event at Appartement / Bötzow Brauerei on
There’s no denying the visionary approach to technical outerwear design by Errolson Hugh of
Firmly entrenched as one of the most technical and highly innovative performance brands on the
The highly technical German label known as Acronym introduce some promotional videos from their
Exemplified by an unparalleled union of technology and aesthetics, the always ground-breaking
At the pinnacle of performance and design, technical apparel brand Acronym sees itself in the
We usually don’t focus on website relaunches, yet few are on the same level as Acronym when it
As an accompaniment to the R3 sunglasses from Recon (among them, a joint designed by Futura), technical brand Acronym and accessories maker Bagjack put together a special case. The case features a wrap around flap on the front, fastened by a button. No word yet on a release date.
Source: Recon News
