Belief Spotlights WTAPS, NEIGHBORHOOD, NikeLab & More in Latest Editorial
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ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Latest Collections
Alongside cold-season wares from WACKO MARIA and Cav Empt.
The exclusive collaborations take center stage.
Modes of transportation for Don C, Travis Scott, the ACROYNYM team and Roc-A-Fella Records.
“What’s the point of doing all this different stuff if you’re gonna just repeat yourself?”
The latest Nike collab from Errolson Hugh’s label.
Black and olive techwear return for an “apocalyptic” year’s end.
Also featuring pieces from Bunney, ACRONYM and New Balance.
GORE-TEX parkas, combat cargo shorts and others.
A triple black colorway featuring a python toe.
