Hypebeast caught up with the Midlands imprint to discuss its vintage inspiration, Birmingham’s love for streetwear, and how it rose up out of lockdown lethargy.
Working with brand agency, Nomad, England’s top flight looks to “reimagine the match-day experience.”
Embracing biker elements to deliver a new line of accessories that represent strength and unity.
With the campaign also featuring fellow UK rap star, Berna.
Think ‘Keeping Up With The Kardashians,’ but set in Morecambe, with one of heavyweight boxing’s most entertaining characters of all time.
Inspired by a new study from Lime that found nine in 10 adults admitted they would avoid cycling when wearing certain items of clothing.
With the four-year program being a commitment to help fuel female athletes.
Drawing inspiration from Geoff Hurst’s World Cup-winning goal from 1966.
The co-sign we never knew we needed.
Taking inspiration from the golden era of 90s running shoe design.
Previewed at Paul Smith’s Fall/Winter 2023 men’s show in Paris earlier this year.
Modeled by British talent, Henrie Kwushue, Nicole Chui, and Molly O’Donaghue.
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