Nike Is Losing the Rio Olympics to Rivals Under Armour and adidas
Fashion

Nike Is Losing the Rio Olympics to Rivals Under Armour and adidas

In terms of stock prices, Nike is falling fast.

The Nike Air Max BW Premium Gets a Cool Two-Toned Colorway
Footwear

The Nike Air Max BW Premium Gets a Cool Two-Toned Colorway

With hints of “Ale Brown.”

South Africa's Wayde Van Niekerk Breaks World Record to Win 400m Olympic Gold
Sports

South Africa's Wayde Van Niekerk Breaks World Record to Win 400m Olympic Gold

In another history-making moment.

Usain Bolt Wins 100m Final, Winning the Olympic Gold for an Unprecedented Third Time
Sports

Usain Bolt Wins 100m Final, Winning the Olympic Gold for an Unprecedented Third Time

Solidifying his reputation as the best sprinter in history.

HYPEBEAST's Top 10 Posts of the Week
Fashion

HYPEBEAST's Top 10 Posts of the Week

The Rio Olympics are halfway through.

Demna Gvasalia, Gosha Rubchinskiy and More Are Immortalized as Tour Merch T-Shirts
Fashion

Demna Gvasalia, Gosha Rubchinskiy and More Are Immortalized as Tour Merch T-Shirts

Alongside Rick Owens and Phoebe Philo.


Yohji Yamamoto Has Recreated the Iconic Stan Smith for Y-3
Footwear

Yohji Yamamoto Has Recreated the Iconic Stan Smith for Y-3

The “Stan Zip” features a bold zipper.

PARTYNEXTDOOR Guest Stars on This Week's OVO Sound Radio
Music

PARTYNEXTDOOR Guest Stars on This Week's OVO Sound Radio

The Canadian artist speaks about his latest album ‘P3’

adidas Is Coming out With a Bright Orange Ultra Boost Uncaged
Footwear

adidas Is Coming out With a Bright Orange Ultra Boost Uncaged

In “Solar Red” with a burgundy heel counter.

Joey Bada$$ Ushers in the adidas Originals New NYC Flagship Store
Fashion

Joey Bada$$ Ushers in the adidas Originals New NYC Flagship Store

A special zine will also release exclusively at the new location.

This Squid Protein Could Make Self-Healing Fabric
Tech & Gadgets

This Squid Protein Could Make Self-Healing Fabric

Say good bye to ripped fabrics.

Travi$ Scott and Young Thug Drop New Video for "Pick Up the Phone" Featuring Quavo (NSFW)
Music

Travi$ Scott and Young Thug Drop New Video for "Pick Up the Phone" Featuring Quavo (NSFW)

The rappers lounge around a bunch of nude women.

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