Donating a portion of the collection’s proceeds to charity.
Marking the 22-year-old rapper’s first venture with the brand.
Highlighting the company’s sustainable processes and materials technology.
Featuring 544 pages documenting the shirt’s cultural impact.
Adding heat to his iconic Midnight Studios brand.
Taking influence from tropical and utilitarian elements.
Naming KidSuper, Head of State, and Fe Noel as contenders.
Earning the British designer $144,000 USD to support his rising brand.
The brand already counts Michael B. Jordan and Dwyane Wade as fans and ambassadors.
Larry June stars in the campaign lookbook alongside Anwar Carrots and other friends.
The collaboration also features a special zine themed around Beats.
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