H&M Launches New “Cherish Waste” Collection and Immersive Exhibition

Highlighting the company’s sustainable processes and materials technology.

Fashion
4,624 Hypes 2 Comments

Exploring the intersection between love and science, H&M has launched a new fashion initiative titled “Cherish Waste,” to combat waste stylishly and sustainably via a new ready-to-wear collection and an immersive exhibition.

For the launch, H&M’s design team has created a “vivid and passionate” collection that incorporates technological advancement with several different materials and sustainable processes. RENU® recycled polyester appears in the form of a tulle puff dress, while Naia™ Renew fabric shows up in a flame-print ensemble. And although the collection leans primarily towards women’s pieces, some gender-fluid items can be mixed and matched, including the aforementioned flame-print set, denim-print joggers and textured cropped cardigan.

The collection also boasts forward-thinking block shades, structural earrings, asymmetric separates, and accessories. An accompanying visual campaign showcases key items – on model – photographed by Raphael Pavarotti and styled by Ibrahim Kamara.

Additionally, to celebrate the launch of the collection and exhibit, H&M held an exclusive VIP opening night reception at the exhibit space, where celebrity attendees included Winnie Harlow, Euphoria’s Barbie Feirrera, Ella Emhoff and others. The exhibit also showcases the brand’s featured partners including Eastman Naia™, Unifi, Inc., ITOCHU corporation, Natural Fiber Welding, Newlight and H&M Foundation’s “Global Change” award-winners, Circular Systems™ and Rubi Laboratories.

The Cherish Waste exhibit is located in New York City, at Studio 525 (525 West 24th Street), and is currently open to the public. Regarding tickets and admissions, H&M says: “Guests are invited to donate clothing in lieu of an admissions ticket.”

H&M’s new collection item prices range from $17.99 USD to $249 USD and can be found on the brand’s website.

In other news, Ralph Lauren celebrates 50 years of its iconic POLO Shirt with a new coffee table book.

Read Full Article

What to Read Next

Ozzy Ozbourne Announces New 'CryptoBatz' NFT Project With World's First Mutating Feature
Art NFT

Ozzy Ozbourne Announces New 'CryptoBatz' NFT Project With World's First Mutating Feature

Owners can birth an another NFT by “biting” and mutating with another NFT from their digital wallet.

Israeli Divers Uncover Two Sunken Boats Filled With Artifacts
Art

Israeli Divers Uncover Two Sunken Boats Filled With Artifacts

Dating back to the Third Century.

White Mountatineering Announces a Duo of Mizuno Wave Prophecy 10 Collaborations
Footwear

White Mountatineering Announces a Duo of Mizuno Wave Prophecy 10 Collaborations

Coming in black and gray/white colorways.


Robert Pattinson Plays a Moody Bruce Wayne in New ‘The Batman’ Trailer
Entertainment

Robert Pattinson Plays a Moody Bruce Wayne in New ‘The Batman’ Trailer

Teaming up with Zoë Kravitz as Catwoman.

New 'Doctor Strange in the Multiverse of Madness' Teaser Welcomes the Illuminati
Entertainment

New 'Doctor Strange in the Multiverse of Madness' Teaser Welcomes the Illuminati

In theaters on May 6.

Leonardo Da Vinci’s Historic Creations Now Transformed Into NFTS
Art

Leonardo Da Vinci’s Historic Creations Now Transformed Into NFTS

A project helmed by Milan’s historic Ambrosian Library.

See Future and Kanye in the New “Keep It Burnin” Music Video
Music

See Future and Kanye in the New “Keep It Burnin” Music Video

The single comes off of Future’s new 16-track LP ‘I Never Liked You.’

GIVĒON Drops Heart-Wrenching "Lie Again" Music Video
Music

GIVĒON Drops Heart-Wrenching "Lie Again" Music Video

From his forthcoming debut LP.

CAN’s Liquid Geology Tables Are Made From "Rubber Rock"
Design

CAN’s Liquid Geology Tables Are Made From "Rubber Rock"

The collection pushes the boundaries of material experimentation.


Hikmet Sugoer Announces His SONRA Proto 3 "eBay" Collaboration
Footwear

Hikmet Sugoer Announces His SONRA Proto 3 "eBay" Collaboration

Limited to 150 pairs.

Nike Dunk High Receives a Patriotic Makeover as the 76ers Advance
Footwear

Nike Dunk High Receives a Patriotic Makeover as the 76ers Advance

Tongues swap out the usual Nike Air branding for basketball logos.

Porsche Design Drops Chronograph 1 All Black Numbered Edition
Watches

Porsche Design Drops Chronograph 1 All Black Numbered Edition

Celebrating the historic chronograph on the brand’s 50th Anniversary.

Sony Will Reportedly Handle Creating PlayStation Plus Game Demos Itself
Gaming

Sony Will Reportedly Handle Creating PlayStation Plus Game Demos Itself

Previous reports suggested that the company asked developers to make and release demos for free.

Michelob ULTRA Organic Seltzer Helped Keep Things Cool at HYPEBEAST Country Club
Events 

Michelob ULTRA Organic Seltzer Helped Keep Things Cool at HYPEBEAST Country Club

Presented by Michelob ULTRA Organic Seltzer
The latest HYPEGOLF tournament featured a buzzy golf cart takeover and bar activations.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.