Exploring the intersection between love and science, H&M has launched a new fashion initiative titled “Cherish Waste,” to combat waste stylishly and sustainably via a new ready-to-wear collection and an immersive exhibition.
For the launch, H&M’s design team has created a “vivid and passionate” collection that incorporates technological advancement with several different materials and sustainable processes. RENU® recycled polyester appears in the form of a tulle puff dress, while Naia™ Renew fabric shows up in a flame-print ensemble. And although the collection leans primarily towards women’s pieces, some gender-fluid items can be mixed and matched, including the aforementioned flame-print set, denim-print joggers and textured cropped cardigan.
The collection also boasts forward-thinking block shades, structural earrings, asymmetric separates, and accessories. An accompanying visual campaign showcases key items – on model – photographed by Raphael Pavarotti and styled by Ibrahim Kamara.
Additionally, to celebrate the launch of the collection and exhibit, H&M held an exclusive VIP opening night reception at the exhibit space, where celebrity attendees included Winnie Harlow, Euphoria’s Barbie Feirrera, Ella Emhoff and others. The exhibit also showcases the brand’s featured partners including Eastman Naia™, Unifi, Inc., ITOCHU corporation, Natural Fiber Welding, Newlight and H&M Foundation’s “Global Change” award-winners, Circular Systems™ and Rubi Laboratories.
The Cherish Waste exhibit is located in New York City, at Studio 525 (525 West 24th Street), and is currently open to the public. Regarding tickets and admissions, H&M says: “Guests are invited to donate clothing in lieu of an admissions ticket.”
H&M’s new collection item prices range from $17.99 USD to $249 USD and can be found on the brand’s website.