Hypebeast sits down with Creative Director Hoor Al Qasimi to learn more about the collection.
Delivering limited-edition snack flavors, nostalgic collectibles, and graphic merchandise.
Collaborating on the Desert Trek and Wallabee models.
Arriving in 16 colorways.
Promoting the adidas Stan Smith Lux this season.
Supporting five designers with financial aid and mentorship programs.
Presented through a narrated video touching on his love for guitar-playing and singing.
The womens-exclusive colorway is rumored to release on June 22.
Paying tribute to the founder’s late father, Butch.
Creating a transitional warm-weather wardrobe.
Fitted with GORE-TEX uppers and co-branded hits.
Exploring natural phenomenons through a technical lens.