Hypebeast. Driving Culture Forward

Louis De Guzman Reimagines the Jumpman for Jordan Brand’s Artist Series
Fashion

Louis De Guzman Reimagines the Jumpman for Jordan Brand’s Artist Series

Titled around “It Took This to Get Here,” the capsule looks to the artist’s upbringing and the Balikbayan tradition.

The Stockholm Designer Behind @TokyoBuild Creates Houses He’s Never Seen
Design

The Stockholm Designer Behind @TokyoBuild Creates Houses He’s Never Seen

From his kitchen table, Christopher Robin Nordström has been crafting cityscapes from more than 5,000 miles away. On the occasion of his new collaboration with IKEA, he takes us behind the scenes of making miniatures.

New Arrivals From HBX: Stone Island
Fashion

New Arrivals From HBX: Stone Island

Shop now.

Zendaya and On Unveil Second Co-Created Apparel and Footwear Collection
Fashion

Zendaya and On Unveil Second Co-Created Apparel and Footwear Collection

The action film-inspired campaign debuts the new Cloudnova Moon Mary Jane and technical python-print sportswear.

Hankook Tire Is on Hand to Kit Out Your Electric Car With iON Evo
Automotive

Hankook Tire Is on Hand to Kit Out Your Electric Car With iON Evo

Presented by Hankook
Discover the innovation behind the latest technology in a new ‘Closer Look.’

Feid and Salomon Unveil the ACS NEXXT "The Green Star"
Footwear

Feid and Salomon Unveil the ACS NEXXT "The Green Star"

The Latin GRAMMY winner dresses Salomon’s newest silhouette in signature Ferxxo green and iridescent accents.


Joel Lyall Is Flipping His Daily Routine to Stay Ahead of the Fashion Game
Footwear

Joel Lyall Is Flipping His Daily Routine to Stay Ahead of the Fashion Game

Presented by UGG
In a new campaign with UGG, Hypebeast discovers what a late night at the studio looks like for the stylist and vintage clothing curator.

Dom Pérignon's Latest Limited Edition Bottle Comes from Damien Hirst
Food & Beverage

Dom Pérignon's Latest Limited Edition Bottle Comes from Damien Hirst

The two bottles are dressed up in works from the British artist’s Kaleidoscope series.

G-Shock Unveils the $80,000 USD MRG-D5000 Crafted Entirely in Blue Sapphire
Watches

G-Shock Unveils the $80,000 USD MRG-D5000 Crafted Entirely in Blue Sapphire

Limited to just 20 pieces, the record-breaking model borrows from traditional Japanese timber joinery to withstand high impacts.

Nike Officially Introduces the Apex Marathon Racing Shoe
Footwear

Nike Officially Introduces the Apex Marathon Racing Shoe

Featuring double-stacked Air Zoom units and ZoomX LT foam, the new silhouette delivers 40% more energy return.

Matières Fécales Presents "THE NINETY NINE PERCENT" SS27 Collection at Place de la République
Fashion

Matières Fécales Presents "THE NINETY NINE PERCENT" SS27 Collection at Place de la République

Steven Raj Bhaskaran and Hannah Rose stage an empowering, historic runway show in Paris celebrating marginalized communities.

9 New Releases You Don't Want to Miss This Week
Fashion

9 New Releases You Don't Want to Miss This Week

From the NEEDLES x TAILOR TOYO x SUN SURF special collection to the B-WING COLLECTION, here’s a recap of this week’s standout drops.


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