hype cog

HYPEBEAST. Driving Culture Forward

The Universal Hip Hop Museum Is Coming to the Bronx
A$AP Nast Teases Upcoming Collaboration with Converse
NBA Fans React to Carmelo Anthony's Trade Over to the Western Conference
Felipe Pantone Creates a Series of Limited-Edition Skate Deck Designs
BAPE Joins Forces With Majestic for a Set of Coach Jackets
HYPES is a real time popularity metric informing readers of what is trending