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HYPEBEAST. Driving Culture Forward

Studio Guilherme Torres's "LA House" Calls for Everybody's Attention From Both Inside and Out
Jeff Bezos Is No Longer the Richest Person in the World
Kendrick Lamar Shows up at 'DAMN.' Pop-Up in Notre
Stream Aminé Debut Album ‘Good For You’
Nike Announces an Official Release Date for the Air VaporMax "Cool Grey"
Takashi Murakami Reminisces on the NYC Streetwear Scene and How Vans Slip-Ons Became His Go-To Sneaker
 
HYPES is a real time popularity metric informing readers of what is trending