Museum of Peace & Quiet Targets Global Expansion by Joining Forces With Lightwork
Founders Ashley and Christion Lennon plot Asian flagship stores and expanded organic apparel.
Summary
Museum of Peace & Quiet founders Ashley and Christion Lennon have secured a strategic majority partnership with Lightwork Worldwide
The California lifestyle imprint is set to expand internationally with experiential flagship stores across Asia
MoPQ will utilize Lightwork’s logistics network to launch a high-volume line of sustainable organic cotton apparel
Museum of Peace & Quiet founders Ashley and Christion Lennon have officially entered a majority partnership and strategic investment deal with Lightwork Worldwide. The move brings the California-based label into Lightwork’s portfolio of founder-led platforms to accelerate the imprint’s global footprint.
Founded in 2019, Museum of Peace & Quiet carved out a dedicated following through minimalist design, understated luxury, and selective wholesale distribution via stockists. Under the new structure, Lightwork will provide the label with institutional infrastructure, supply chain support, and retail scaling expertise designed to ramp up distribution while protecting the brand’s signature aesthetic restraint.
Key growth initiatives include opening immersive brick-and-mortar flagships across Asia, scaling international fulfillment through Lightwork’s global supply chain, and rolling out a high-volume organic cotton apparel collection rooted in accessible sustainability.
“We built Museum of Peace & Quiet with intention, patience, and a belief in long-term relevance,” said Ashley and Christion Lennon. “As the brand grew, it became clear that the time was right for a partner with the infrastructure and shared values to unlock the brand’s massive potential. Lightwork’s track record and enthusiastic approach to our vision made this an exciting and natural next step.”
Lightwork Worldwide CEO Edward Zhou shared in a statement “The Lennons created a brand with real cultural gravity, and we are absolutely thrilled to partner with them. Our role is to support founders who have already proven their point of view and are now ready to operate on a truly phenomenal global stage. This partnership reflects how we work—long-term ownership, deep operational involvement, and respect for the creative systems that make these brands matter. We are incredibly excited for the opportunities ahead.”
