Announcing Hypebeast Magazine #38: The Juice Issue

Featuring cover stars Xaviersobased, Yohji Yamamoto, and ‘BLEACH’ creator Tite Kubo, our fall/winter print issue is now available to order on HBX.com, shipping worldwide.

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It’s been called sauce, swag, aura, and charisma, but none of those words quite do the job. Hypebeast Magazine #38: The Juice Issue is dedicated to Juice, the energy behind the artists, designers, and builders who move culture forward. Across 288 pages, we trace where Juice comes from and how it travels: from a beat uploaded in someone’s bedroom, to a sold-out concert, to a creative director’s moodboard.

hypebeast magazine issue 38 the juice issue announcement post cover reveal

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The issue arrives with three covers. Xaviersobased, New York’s defining Gen Z rapper and producer, opens up to writer John Norris about protecting his independence, taking underground rap mainstream, and why caring about people matters more than playing the part. Yohji Yamamoto, who rarely gives interviews, speaks with Ashley Ogawa Clarke while preparing his SS27 womenswear show about music, his worries for the next generation of designers, and why he still starts every collection from zero. And Tite Kubo, creator of the infamous manga BLEACH, drew an exclusive, original illustration for his cover, and sits down with Ora Margolis to talk about 15 years of weekly deadlines and why the series still endures a decade after it concluded.

hypebeast magazine issue 38 the juice issue announcement post cover reveal

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On the music front, the issue features in-depth stories on Knocked Loose, Syd, and Cash Cobain, plus an exclusive China tour diary from Berlin techno-punk duo Brutalismus 3000.

Fashion stories go inside Kei Ninomiya‘s debut DSM Kei Ninomiya runway show and spotlight LVMH Prize winner Soshi Otsuki, CFDA winner Melitta Baumeister, Taiwanese label Professor.E, Italian designer Mattias Gollin, and Jaden Smith‘s first menswear collection at Christian Louboutin.

Art and design features dive into Raymond Pettibon‘s album cover art, Los Angeles portraitist Kohshin Finley, British maker-designer Max Lamb, and NYC lighting studio Vy Voi.

hypebeast magazine issue 38 the juice issue announcement post cover reveal

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Elsewhere, we profile Memphis Depay, the Netherlands’ all-time top football scorer; talk with British author Gabriel Krauze about his novella celebrating the Nike Air Max 95; and meet Psyche Olive Oil founder Theophilos Constantinou.

Our guides include Eddie Huang‘s Tropical Tripe Crudo recipe, Gunther Werks‘ reimagined Porsche 911s, and a roundup of transparent home goods, alongside portfolios from Professor.E’s Forgotten Materials line and Max Lamb.

Hypebeast Magazine #38: The Juice Issue is available starting today on HBX, shipping worldwide.

See past issues of Hypebeast Magazine here.

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