Come Along With Brenda La Latina to havaianas’ Hypebeast Cup Party
Bringing Brazil’s vibrant energy to Los Angeles, football fanatics took home not only personalized sandals but also a memorable experience inspired by the nation’s vibrant culture.
With football’s biggest tournament now in full swing, havaianas brought Brazil stateside with a Hypebeast Cup party in Los Angeles, immersing guests in the crossroads of their culture and the global football fandom.
Upon entry, a beach-like product display greeted guests with the havaianas Top Nations collection, a football-inspired range of flip-flops featuring colors and flags representing Brazil, and others, including Mexico, Spain, and Italy. Nearby, an installation of retro televisions evoked the nostalgia of watch party traditions, which have taken North American cities by storm this year. Surrounding the various areas of the party, a garden of tropical plants followed the guests throughout for a truly transportative experience.
In addition to serving as an energetic watch party for the ongoing matches, the event guided guests through interactive zones, including a flip-flop customization station. The night’s guests, including Brenda La Latina and her crew, were invited to customize their own pairs with culturally inspired add-ons, such as the nation’s green, yellow, and blue banner framed in a heart-shaped charm. With a range of team-inspired flip-flop colorways and other appliques like macrame fringe, each guest got to take home a highly personalized, wearable keepsake from the event.
With Brazilian DJ Victoria Moura on the decks, and craft cocktails — like Brazil’s signature Caipirinha and a fruity Batida Rosa — flowing, the celebration was buzzing with the energy of a Copacabana beach party. The bar also served a zero-proof Mate Gelado mocktail, and Brazilian-inspired bites gave guests a taste of the country’s famous cuisine.
To drive home the football focus with playful competition, guests went head-to-head at two foosball tables at the center of the party. Immortalizing the night’s spirit of togetherness, a themed photobooth and a havaianas flip-flop wall served as the sites for group photo ops and fit pics showing off the newly personalized sandals.
havaianas’ Hypebeast Cup celebration was a full-on cross-cultural experience, showing Los Angeles’ football fans how this global sport inspires unity and celebration not only in Brazil, but all around the world.
Hypebeast Cup NY
430 West Broadway, New York 10012
Monday – Saturday 11a- 7pm
Sunday – 11am – 6pm
Fourth of July: closed️
