DoorDash Is Coming to the Hypebeast Cup to Fuel the Beautiful Game’s Biggest Culture Craze
DashPass perks and daily rewards are your ticket to taking home the Awake NY collaboration.
The summer soccer frenzy is officially hitting a boiling point with DoorDash diving headfirst into the action alongside Hypebeast to take over the Hypebeast Cup pop-up in NYC. More than just another place to experience soccer’s biggest moment, the Hypebeast Cup is where style, food, and the creative community collide around the beautiful game. It’s the ultimate “fourth space” where digital communities and group-chat hypetrains enter into a tangible, real-world experience packed with local flavor.
More importantly, the presence of the covet-worthy Awake NY x DoorDash capsule further proves how soccer culture has taken over personal fashion. It’s a stark reminder that the most vibrant, beautiful chaos of the tournament lives completely beyond stadium lines, thriving at local neighborhood spots and the streets that act as runways for some.
DoorDash at the Hypebeast Cup also establishes the platform as more than just a food delivery service. It’s now become a connector to local neighborhoods, food rituals, and authentic fan culture. DoorDash is proving their genuine utility to the community, showing that whether you’re ordering a quick lunch to fuel up before a weekend pickup game or gathering over local spot plates for a late-night shared meal with friends, DoorDash is the ultimate MVP keeping life running seamlessly so fans can go entirely all-in on the frenzy.
As mentioned, the highly anticipated Awake NY x DoorDash capsule collection is officially crashing the HB Cup takeover. Masterminded alongside visionary designer Angelo Baque, this exclusive lifestyle collaboration is a love letter to soccer heritage and community, flawlessly blending a vintage-inspired aesthetic with raw street culture. DoorDash handed the keys of its visual identity directly to Baque, resulting in a bold, custom-kit design featuring modified chevrons and Awake NY’s iconic brand motifs.
Visitors at the pop-up will get a firsthand look at how the designs are woven into the physical space and a chance to take some home. Getting your hands on the exclusive collection requires the right strategy. For guests, the opportunity shifts to daily and weekly rewards: making the first purchase of the day unlocks a raffle ticket entry for a weekly kit, and any DashPass member automatically secures an entry into the weekly kit raffle as well.
Don’t miss out on the ultimate fusion of style, flavor, and soccer culture this summer. RSVP today, pull up to the Hypebeast Cup space, and experience firsthand how DoorDash is fueling the frenzy both on and off the pitch
Hypebeast Cup New York
Dates: Jun 26 – Jul 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012
