NAOYA HIDA & Co. Unveils 10 New Wristwatches for 2026
Ranging from the brand’s first-ever porcelain dial, limited-edition moonphase models to hand-engraved Art Nouveau cases and more.
Summary
- Naoya Hida & Co. unveils its 2026 collection featuring ten new watch models
- Seven new designs debut, including the brand’s first porcelain dial and a 31mm watch
- Online sales open on May 18 through the brand’s official website
For 2026, NAOYA HIDA & Co. unveils a carefully curated production of 10 models, including seven new designs and three carried over from the previous year. The lineup reflects the Tokyo‑based independent watchmaker’s philosophy of refinement through incremental innovation, with highlights such as the NH TYPE1E, a fifth‑generation evolution of the brand’s debut series, now presented in a more compact 36mm case with a domed sapphire crystal. Alongside it, the NH TYPE2C‑2 introduces the maison’s first porcelain dial, hand‑painted for a distinctive 19th‑century aesthetic reinterpreted through mid‑century dress watch codes.
The collection also explores artistic expression through the NH TYPE3B‑4, an 18k yellow gold moonphase watch fully hand‑engraved in Art Nouveau style, with relief Arabic numerals finished in gold leaf. In contrast, the NH TYPE5B and TYPE5B‑1 refine the brand’s rectangular case design, offering subtle dimensional adjustments and the option of a vintage‑inspired acrylic crystal. Both models emphasize how minor changes in proportion can dramatically alter character. Meanwhile, the NH TYPE7A integrates a vintage Valjoux 23(236) chronograph movement into a modern case with hand‑engraved indexes, bridging historical mechanics with contemporary craftsmanship.
Completing the lineup, the NH TYPE8A introduces a compact 31mm dress watch powered by the new Cal. 2326SS movement. Featuring a three‑piece case, domed sapphire crystal and see‑through caseback, it represents Naoya Hida’s vision of the ideal small watch. Across the collection, production quantities remain deliberately limited – ranging from just two pieces for the engraved TYPE3B‑4 to around 25 for the TYPE1E – underscoring the brand’s commitment to exclusivity and artisanal detail.
Enthusiasts can purchase these timepieces through the brand’s official website during a limited window starting May 18 at 10 a.m. JST through May 21, 2026. Production quantities remain strictly limited, ranging from as few as two pieces for high-artisan models to approximately 25 for more core references. For more details, head over to the brand’s official website.
