Rémy Martin Brought Out Larry June To Celebrate Its “My Call” Campaign
The event touched down at Bushwick’s SAA, with appearances from DJ Alici Sol and more.
When it comes to celebrating the milestones that define a career, Rémy Martin knows the party starts with a declarative intention to honor oneself. Rémy Martin’s “My Call” campaign toasts to how artists embrace their stepping stones and the victories, no matter how big or small, that define their legacies. Bottling this ethos, the brand joined Hypetrak for a music immersion event at Brooklyn’s SAA, featuring a night of music, drinks and food.
At the door, guests received UV light stamps and wristbands before entering the venue. A dedicated Rémy Martin bar served up modern remixes of the Rémy Ginger (The Soundcheck) and the Rémy Espresso (The Afters), with small bites passed around the floor. The event opened with a Hypetrak DJ set, compiling samples of the city’s heavy hitters as guests socialized and secured photo ops.
Settling into this lively atmosphere, Hypebeast took to the stage to kick off an intimate discussion with NYC artist Larry June, led by Hypebeast Editor in Chief Madrell Stinney. The conversation touched on the artist’s collaborative efforts with industry icons Ghostface Killah and The Alchemist, following the artist’s 2023 release, The Great Escape. Zoning in on the nuances of managing fame, success, and creative intuition, June revealed his markers of success, highlighting the ways he chooses to honor the triumphant moments that propel his artistry.
The Bay Area rapper then performed a live set, including his most recent single, “Who Coppin’,” lighting up the floor with guests rapping along. Known for threading Brazilian R&B, jazz, and global soul into her performances, Alici Sol topped off the night with a DJ set. A regular at Public Records and Matte Projects’ BLOOM, Sol brought kinetic energy to the floor, making for an exceptional bottle cap to Rémy Martin’s immersive event.
Dive into the experience in the galleries above, and toast to your own achievements by visiting Rémy Martin’s website. Stay tuned on Hypebeast to see the upcoming digital cover and feature interview starring Larry June.
