8 Drops You Don't Want to Miss This Week

With another week upon us, we have yet another installment of our product drops series.

This week’s lineup of drops kicks off with Drake’s OVO pivoting to high-performance gear with its motorsport-inspired Winter Survival Collection, while Burton and UNDEFEATED reunite to merge street style with alpine function in a GORE-TEX heavy range. Napapijri enlists Domenico Formichetti’s PDF for a volume-heavy disruption of outdoor icons, contrasting with Cecilie Bahnsen’s delicate, sculptural take on Alpha Industries’ bomber jackets. Ahead of the Super Bowl, Bad Bunny brings his “Concho” frog motif to the NFL for a unique fan apparel capsule, and Kith Treats marks the Lunar New Year with a “Year of the Horse” collection complete with a bespoke Mahjong set. Closing out the week, norda joins forces with gnuhr for a minimalist trail running project dubbed “gnorda,” while L.L.Bean Japan revives ‘90s archival aesthetics for a retro-technical SS26 release.

Check out this week’s 8 drops you don’t want to miss below.

Drake’s OVO Winter Survival Collection

1 of 8

Ovo

2 of 8

Ovo

3 of 8

Ovo

4 of 8

Ovo

5 of 8

Ovo

6 of 8

Ovo

7 of 8

Ovo

8 of 8

Ovo

Drake’s October’s Very Own (OVO) is pivoting toward high-performance utility with its 2026 Winter Survival Collection, a technical range designed to withstand extreme conditions. Moving away from the brand’s typical graphic-heavy approach, the capsule focuses on robust construction with heavyweight nylon outerwear, padded vests, and fleece layers inspired by motorsport and alpine gear. The collection is scheduled to release on January 30 via the OVO webstore and at select flagship locations.

Bad Bunny x NFL “Concho” Collection

1 of 12

Bad Bunny/Nfl

2 of 12

Bad Bunny/Nfl

3 of 12

Bad Bunny/Nfl

4 of 12

Bad Bunny/Nfl

5 of 12

Bad Bunny/Nfl

6 of 12

Bad Bunny/Nfl

7 of 12

Bad Bunny/Nfl

8 of 12

Bad Bunny/Nfl

9 of 12

Bad Bunny/Nfl

10 of 12

Bad Bunny/Nfl

11 of 12

Bad Bunny/Nfl

12 of 12

Bad Bunny/Nfl

Bad Bunny has teamed up with the NFL for the “Concho” collection, a playful apparel and accessory capsule debuting ahead of his Super Bowl Halftime Show performance. The lineup centers on the artist’s “Sapo Concho” frog motif, which appears across oversized hoodies and T-shirts for franchises like the Dallas Cowboys and Pittsburgh Steelers, alongside collectible plushies that bridge music and sports fandom. Pre-orders are open now via the NFL Shop and Fanatics, with shipping expected to begin in March 2026.

PROGETTO NAPAPIJRI BY PDF Capsule

1 of 13

Progetto Napapijri by Pdf

2 of 13

Progetto Napapijri by Pdf

3 of 13

Progetto Napapijri by Pdf

4 of 13

Progetto Napapijri by Pdf

5 of 13

Progetto Napapijri by Pdf

6 of 13

Progetto Napapijri by Pdf

7 of 13

Progetto Napapijri by Pdf

8 of 13

Progetto Napapijri by Pdf

9 of 13

Progetto Napapijri by Pdf

10 of 13

Progetto Napapijri by Pdf

11 of 13

Progetto Napapijri by Pdf

12 of 13

Progetto Napapijri by Pdf

13 of 13

Progetto Napapijri by Pdf

Napapijri has joined forces with Domenico Formichetti’s PDF label for a disruptive capsule that reimagines outdoor heritage through an avant-garde lens. Iconic silhouettes like the Skidoo and Rainforest jackets are transformed with exaggerated volumes, technical fabrics, and bold prints, blending Napapijri’s exploration DNA with Formichetti’s gritty urban aesthetic. The collection is available now to shop via the official webstores of both Napapijri and PDF, as well as select retailers.

Kith Treats Year of the Horse Special

1 of 23

Kith Treats

2 of 23

Kith Treats

3 of 23

Kith Treats

4 of 23

Kith Treats

5 of 23

Kith Treats

6 of 23

Kith Treats

7 of 23

Kith Treats

8 of 23

Kith Treats

9 of 23

Kith Treats

10 of 23

Kith Treats

11 of 23

Kith Treats

12 of 23

Kith Treats

13 of 23

Kith Treats

14 of 23

Kith Treats

15 of 23

Kith Treats

16 of 23

Kith Treats

17 of 23

Kith Treats

18 of 23

Kith Treats

19 of 23

Kith Treats

20 of 23

Kith Treats

21 of 23

Kith Treats

22 of 23

Kith Treats

23 of 23

Kith Treats

Celebrating the Lunar New Year, Kith Treats has unveiled a “Year of the Horse” capsule that channels the zodiac sign’s vitality through both fashion and culinary delights. The collection features heavyweight hoodies and tees adorned with intricate puff-print graphics and Chinese typography, complemented by premium lifestyle items including a Saffiano leather Mahjong set and gold-foil red envelopes. The capsule, along with a seasonal ice cream special, is available at Kith Treats locations globally.

Cecilie Bahnsen x Alpha Industries Collaboration

1 of 7

Cecilie Bahnsen/Dover Street Market Paris

2 of 7

Cecilie Bahnsen/Dover Street Market Paris

3 of 7

Cecilie Bahnsen/Dover Street Market Paris

4 of 7

Cecilie Bahnsen/Dover Street Market Paris

5 of 7

Cecilie Bahnsen/Dover Street Market Paris

6 of 7

Cecilie Bahnsen/Dover Street Market Paris

7 of 7

Cecilie Bahnsen/Dover Street Market Paris

Danish designer Cecilie Bahnsen has partnered with Alpha Industries to bring a romantic, sculptural touch to utilitarian military wear. The collaboration reworks the classic MA-1 and N-2B bomber jackets using Bahnsen’s signature “living collage” technique, introducing laser-cut floral patchwork and soft, feminine details that contrast sharply with the industrial nylon construction. This poetic take on functional gear is currently available online via both Cecilie Bahnsen and Alpha Industries‘ official websites.

Burton x UNDEFEATED Collab

1 of 10

Burton/Undefeated

2 of 10

Burton/Undefeated

3 of 10

Burton/Undefeated

4 of 10

Burton/Undefeated

5 of 10

Burton/Undefeated

6 of 10

Burton/Undefeated

7 of 10

Burton/Undefeated

8 of 10

Burton/Undefeated

9 of 10

Burton/Undefeated

10 of 10

Burton/Undefeated

Burton and UNDEFEATED have reunited for a comprehensive “Street Meets Snow” collection that merges high-performance alpine utility with street-ready aesthetics. The extensive range features GORE-TEX outerwear and bibs with taped seams for stormproof protection, alongside a camo-print True Twin Camber snowboard and safety gear like the Anon WaveCel helmet. The entire Bluesign-approved capsule is available now exclusively through the Burton webstore.

norda x gnuhur “gnorda” Collection

1 of 12

Norda/Gnuhur

2 of 12

Norda/Gnuhur

3 of 12

Norda/Gnuhur

4 of 12

Norda/Gnuhur

5 of 12

Norda/Gnuhur

6 of 12

Norda/Gnuhur

7 of 12

Norda/Gnuhur

8 of 12

Norda/Gnuhur

9 of 12

Norda/Gnuhur

10 of 12

Norda/Gnuhur

11 of 12

Norda/Gnuhur

12 of 12

Norda/Gnuhur

Trail performance brand norda and design-focused label gnuhur have converged to create “gnorda,” a 10-piece collection that fuses ultralight durability with a mineral color palette. The range includes technical apparel like the Dyneema-infused Breaker Wind Shirt and customizable Warp T-tank, alongside special editions of the norda 002 trail shoe in a brown grid pattern and a bright blue 008 recovery slide. The collection is set to launch on January 29, 2026 via the norda and gnuhur websites.

L.L.Bean SS26 “Japan Edition”

1 of 9

L.l.bean

2 of 9

L.l.bean

3 of 9

L.l.bean

4 of 9

L.l.bean

5 of 9

L.l.bean

6 of 9

L.l.bean

7 of 9

L.l.bean

8 of 9

L.l.bean

9 of 9

L.l.bean

L.L.Bean’s Tokyo design team has introduced the Spring/Summer 2026 “Japan Edition,” a collection that adapts the brand’s Maine heritage for the modern Japanese market. Drawing inspiration from 1990s archival pieces, the lineup features a cropped, boxy reimagining of the Windy Ridge Jacket and a rugged Beans Denim Field Coat, all tailored with breathable fabrics and oversized cuts suitable for humid weather. The collection is available now through L.L.Bean Japan and select regional retailers.