Bad Bunny and the NFL Release the Collaborative “Concho” Collection
Ahead of his Super Bowl Halftime Show performance.
Summary
- Bad Bunny has partnered with the NFL for a league-wide “Concho” apparel and accessory capsule
- The collection features oversized hoodies, t-shirts, and plushies highlighted by the artist’s “Sapo Concho” frog graphic
- Items are available for pre-order now with shipping expected to begin in March 2026
Bad Bunny and the NFL have debuted the “Concho” collection ahead of his upcoming Super Bowl Halftime Show performance. This extensive collaboration sees Benito applying his distinctive “Sapo Concho” branding across a range of fan gear, offering a playful yet streetwear-leaning take on traditional team merchandise.
The design language of the capsule centers on the “Concho” character — a frog motif associated with Bad Bunny’s DeBí TiRAR MáS FOToS era — which takes prominence on the front of the apparel. Available for a multitude of franchises including the Dallas Cowboys, Pittsburgh Steelers, and San Francisco 49ers, the garments feature the team’s official logo printed on the back and the Bad Bunny eye logo on the sleeve or cuff.
Constructed from 100% cotton with an oversized fit, the offering includes graphic t-shirts and heavyweight hoodies designed for comfort. Beyond apparel, the drop includes collectible plushies and hats, rounding out a selection that bridges music fandom and sports loyalty. The “special event” items are currently listed for pre-order, with a shipping window targeting mid-March.
The Bad Bunny x NFL “Concho” collection is available now via the NFL Shop, Fanatics, and select team pro shops.
