Dior's SS26 Campaign Is a Study on Unique Characters
The first co-ed campaign for Jonathan Anderson’s collection.
Summary
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David Sims captures an eclectic cast including Greta Lee and Kylian Mbappé in a campaign that explores the intersection of personal character and high fashion for Dior’s SS26 unisex campaign
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The collection marks a new chapter for the house under Jonathan Anderson, reimagining icons like the Bar jacket within a minimalist yet aristocratic environment
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The season is defined by Anderson’s playful and liberated approach to styling, featuring distinctive accessories like tassel-covered Lady Dior bags and bow-accented footwear
The Dior Spring/Summer 2026 global campaign, captured through the sharp lens of David Sims, is profound “study on character.” Under the creative direction of Jonathan Anderson, the campaign serves as a visual manifesto for the House’s latest evolution, blending high-drama mise-en-scène with the raw intimacy of a rehearsal.
Set against a minimalist yet aristocratic backdrop of boiserie and aged parquet, the campaign features an eclectic “Dior clique.” This ensemble includes acclaimed actors Greta Lee, Louis Garrel and Paul Kircher, alongside global football icon Kylian Mbappé and rising models like Sunday Rose. Sims’ photographs—stark black-and-white stills contrasted with vivid color—portray these figures in states of transformation, caught between their authentic selves and the characters they inhabit.
The collection itself is a dialogue between archive and artifice. Architectural silhouettes like the legendary Bar jacket meet the playful subversion of Delft shorts, while rugged denim is paired with dramatic knitted capes. The accessories carry a life of their own: the tassel-adorned Lady Dior, the bow-accented Cigale, and the tactile Dior Crunchy bags add layers of personality to each look. Ultimately, the campaign suggests that style is an intuitive performance—an act of dressing up each morning to become a new version of oneself.
