UNDERCOVER Celebrates Its 35th Anniversary With a DMSG-Exclusive Capsule

Alongside a special pop-up this month.

Fashion
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Summary

  • UNDERCOVER is celebrating its 35th anniversary with an exclusive event at Dover Street Market Ginza
  • Exclusive tees and bags are available to shop at the event, running from December 12-27, 2025

UNDERCOVER is celebrating its 35th anniversary with a special event and exclusive capsule collection launch at Dover Street Market Ginza (DSMG). The event is scheduled to run from December 12 – 27, turning the DSMG store into an immersive experience dedicated to the brand’s world. The celebration highlights the legacy of designer Jun Takahashi, featuring the installation of iconic UNDERCOVER characters in the DSMG pilotis area and the display of 12 mannequins clad in the brand’s Fall/Winter 2025 women’s collection in the elephant space.

Leading the event are special and limited-edition tees, featuring UNDERCOVER’s iconic blindfold bear graphics. These consist of long-sleeve and short-sleeve tees, available in black and white colorways with prices ranging from ¥16,500 – ¥28,600 JPY (approx. $106 – $184 USD).

In addition to apparel, the release also offers exclusive bags, personally customized by Takahashi. Head over to UNDERCOVER’s website and Instagram for more information.


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