Lacoste Masters Its Winning Strategy for SS26
Pelagia Kolotouros showcased her most confident collection yet by taking rainbow hues to the runway.
Lacoste kicked off Sunday morning at Paris Fashion Week with a gold star-worthy collection made for champions.
The runway was a court of stars — Adrien Brody and Gavin Casalegno among them — as Pelagia Kolotouros served a kaleidoscope of saturated hues and athletic attitude. Under her sharp, winning direction, Spring/Summer 2026 played out like a rally of pure energy, cementing Lacoste as one of the standout shows of the season.
The Greek-American designer behind the brand’s resurgence unveiled her fourth collection for Lacoste — and her most confident yet. Guests gathered at Lycée Carnot, where the school’s grand auditorium transformed into a plush arena, stacked with fresh towel rolls and a sense of pre-match anticipation.
From red and orange to green, blue, beige, and white, the collection brought a rainbow to the court. Glossy coats were thrown over structured suiting and slick tops; athletic sets collided with towel skirts and oversized polos. “FOR TENNIS USE ONLY” badges clung to sheer organza cover-ups, while leather tracksuits, cable-knit jumpers, and “1927” prints nodded to René Lacoste’s original spirit of play. Elsewhere, tennis game instructions danced across translucent tops, closing the show with a grass-stained finale — a victory lap in motion.
Take a closer look at Lacoste SS26 in the gallery above.
