Y-3's FW25 Campaign By Daido Moriyama Evokes Gothic Modernism
Featuring new footwear including the Y-3 GENDO TRAIL, Y-3 TOKYO, Y-3 STAN SMITH, and Y-3 GSG9 BOOT.
Summary
- Y-3’s FW25 campaign, shot by Daido Moriyama, features a cinematic lookbook with black and white photography set against modern Tokyo architecture.
- The collection includes new Y-3 sneakers, including the adidas TOKYO, and features tech-infused tailoring with a focus on adidas’s three-stripes.
adidas and Yohji Yamamoto‘s Y-3 has invited Japanese photographer Daido Moriyama to photograph its FW25 campaign, resulting in a cinematic lookbook set against modern Tokyo architecture. With a distillation of adidas’ iconic Three Stripes motif and tons of tech-infused tailoring, Y-3 presents a pared-back apparel line alongside a pack of new Y-3 sneakers.
Shot inside a famous Brutalist-style apartment building in the Kawaski-Shi area, the black and white photography evokes the stark shadows and sharp edges of German Expressionist cinema and artwork. In addition to the haunting visual effect, oversized outerwear, asymmetrical black and white panels, and black hooded silhouettes feel in line with the Gothic current taking over pop culture, including Guillermo Del Toro‘s Frankenstein, starring Jacob Elordi, and Tim Burton‘s Wednesday, starring Jenna Ortega. The more tailored pieces, including a trench coat, a blazer, and baggy suit trousers, are subverted with white patchwork and contrast stitching — as if sewn together by Dr. Frankenstein himself. Elsewhere, adidas’s Three Stripes take on a monastic quality, going up the center of the hoodie panel.
In footwear, Y-3 is known for its futuristic, sleek renditions of adidas favorites. Models like the Y-3 GENDO TRAIL, Y-3 TOKYO, Y-3 STAN SMITH, and Y-3 GSG9 BOOT are rendered in smooth leathers with minimal overlays. However, the Y-3 STAN SMITH stands out with its duo-tone colorway, and the Y-3 TOKYO veers away from the performance silhouettes with a rather vintage feel.
Y-3’s Fall/Winter 2025 campaign is available now at the brand’s official webstore. Stay tuned to Hypebeast for the latest fashion industry insights.
