Raising a Glass to Precision – Chivas Regal Honors the Unsung Heroes of F1

Summary:

• Chivas Regal’s new film pays tribute to the precision and dedication of the Scuderia Ferrari HP pit crew.
• Narrated by Lewis Hamilton and Charles Leclerc, and written by George the Poet, the film highlights the crews ‘unnatural level of precision’.
• Premiered at the Italian Grand Prix in Monza, the tribute draws parallels between the craftsmanship of pit crews and the artistry behind every bottle of Chivas Regal.

Formula One drivers have reached new levels of cult stardom in recent years, thanks in large part to the popularity of the Netflix series Drive to Survive. The show offers a rare glimpse behind the curtain – revealing not only the glamour of the sport, but also the extraordinary skill and dedication it takes to compete at the top level.

As any F1 fan knows, a crucial element of any driver’s success is the pit crew – the team responsible for executing lightning-fast maintenance during races. Their precision and speed can mean the difference between victory and defeat, making them an indispensable part of the team.

Now, for the first time, luxury Scottish whisky brand Chivas Regal is shining a spotlight on these often-overlooked heroes in their new film A Tribute to the Scuderia Ferrari HP Pit Crew. Written by George the Poet and narrated by F1 legends Lewis Hamilton and Charles Leclerc, the film celebrates the silent excellence behind the scenes of Scuderia Ferrari HP.

In the film – that premiered at the Italian Grand Prix in Monza over the weekend – both Hamilton and Leclerc speak to the ‘unnatural level of precision’ required of pit crews, and the critical importance of speed – even referencing the legendary two-second tyre change. The film also features a choreographed performance inspired directly by the pit crew’s meticulous routine, “mirroring the dedication poured into every bottle of Chivas Regal,” as the brand states.

“I’m always drawn to the voices we don’t usually hear, so it is an honour to tell the stories of these unsung heroes,” said George the Poet. “Whether it’s a poem or a pit stop, craftsmanship takes tenacity. That’s exactly what Chivas Regal captured in this tribute.”

Chivas Regal invites you to raise a glass to the unsung heroes of Scuderia Ferrari HP – and watch the film here.