Giorgio Armani Designs Formal Uniforms For Italy's Juventus F.C.
Set to debut during the team’s off-pitch events in the 2025/2026 and 2026/2027 seasons.
Summary
- Giorgio Armani has designed a formalwear collection for Italy’s Juventus F.C., bridging Italian fashion and sports heritage.
- The collection includes hybrid suits, soft trousers, and an assortment of tops in a midnight-blue palette, to be worn for the 2025/2026 and 2026/2027 seasons.
Giorgio Armani has offered a sneak peek at the formalwear collection it has designed for Italy’s Juventus F.C. Bridging Italian fashion and sports heritage, the wardrobe capsule consists of hybrid suit numbers for the team’s official off-pitch occasions.
In a press release, the company said, “The wardrobe, designed for all national and European competitions, strike a balance between sartorial sophistication and contemporary comfort, with fluid lines, refined detailing, premium materials and a palette centred on the iconic midnight blue that defines the Giorgio Armani style.
During the 2025/2026 and 2026/2027 seasons, Armani will provide crêpe and water-repellent cashmere suits styled with overshirts, as well as an assortment of soft trousers, T-shirts, polos, and rollnecks in crafted in light wool. The suits, which fuse casual and formal sensibilities, boast fully deconstructed jackets and relaxed trousers, meant to be styled with viscose polos and tees. The midnight-blue suit, intended for more formal occasions, is worn with a white shirt and a jacquard-logo tie.
Armani fills the shoes of Loro Piana, who designed the team’s formalwear during the 2022-23 season. However, the brand’s connection to Italian football culture didn’t start today. Giorgio Armani locked his first football partnership in during the 1994 World Cup and later outfitted the Italian national soccer team during the 2012 and 2016 Olympics.
The news comes as the luxury label prepares to host several shows during Milan Fashion Week. On September 28 at 7 pm, Armani will celebrate its 50th anniversary on an evening runway at Palazzo Brera, preceded by two Emporio Armani shows on September 25.
Stay tuned to Hypebeast for the latest fashion industry insights.
