Canyon and LeBron James' New Campaign Encourages You to "Find Your Freedom"

Canyon Bicycles has just unveiled its latest campaign, enlisting LeBron James to unleash the unlimited potential of bicycles to inspire and change people’s lives.

Building on their partnership that originally launched in 2022, James and Canyon’s latest goal is to inspire millions of potential cyclists across the globe to understand just how life changing a bike can be. Canyon and LeBron have released an inspiring cycling advocacy collaboration that draws on LeBron’s personal story, embracing the freedom of cycling and inspiring others to discover the endless joy that a bike can offer. It starts with a video clip and is followed by a bike donation to the LeBron James Family Foundation.

“Riding a bike has always been a big part of my life,” James said. “It was how I got around — from riding with friends across the city to getting to practice and wherever I needed to be. It gave me the freedom to not only get to places but to access things that otherwise would have been out of reach. Even now, riding a bike makes me feel like a kid again. There’s nothing like feeling the air on your face and that freedom to just ride.”

Under the name of “Find Your Freedom,” LeBron James and Canyon have harnessed the power of cycling sports stars and champions — including current road cycling world champion Mathieu van der Poel, plus freeride sensations Fabio Wibmer and Samantha Soriano, dirt and gravel rider Andrew Jackson, CANYON//SRAM Generation’s rider Diane Ingabire, and up-and-coming mountain biker Olivia Silva. All want to inspire people around the world to experience the transformative power of bikes for themselves.

Take a closer look at the new Canyon campaign, featuring LeBron James, above.