Milan To Kick Off Its Inaugural Watch Week This Fall

After the announcement of Watch Week Aspen, another city is set to welcome its inaugural watch event. Taking place this fall in the fashion capital of Italy, Milano Watch Week aims to become the bridge between Italian culture and haute horlogerie. Part of its mission is also to revolutionize luxury watch fairs into a dynamic experience, thus opening doors to a new international audience and collections.

In addition to the usual brand showcases, a roster of themed exhibitions, talks and panel discussions will be available throughout the event. This also includes activities that extend beyond watchmaking and spanning design, culinary, wine and tailoring — all of which will be hosted in Terraza Martini, a thriving event space that overlooks the Milan Cathedral.

Ultimately, the main focus of the event is the watches. A total of 20 brands will be participating, all of which are independent Maisons. Check below for the list of all the confirmed brands:

Andersen Geneve
Czapek
De Bethune
Ferdinand Berthoud
Franck Muller
Greubel Forsey
H. Moser & Cie.
HYT
KRAYON
L’ Epee
IB Ludovic Ballouard
MB&F
Parmigiani Fleurier
Ressence
REUGE
Romain Gauthier
Singer
Trilobe
URWERK
Vanguart

Milano Watch Week will take place from October 4 – 6, 2024. Registrations are now open for the event. For more information, head over to its official website.