Meet AVATR: The Luxury EV Brand Redefining Luxury Mobility
Under the creative direction of renowned designer Nader Faghihzadeh, the brand rejects traditional automotive constraints to deliver a futuristic, fluid silhouette across its entire lineup.
In an era where automotive evolution is often measured by pure metrics, AVATR redefines the landscape by treating the electric vehicle as an extension of human emotion. Born from a historic collaboration between three industry titans – CHANGAN, Huawei and CATL – the brand seamlessly unifies state-of-the-art automotive engineering, intelligent digital systems, and advanced battery innovation. Yet, the true achievement of this triumvirate lies far beyond the hardware; it manifests as “Emotive Luxury,” a philosophy that transforms intelligent technology into a deeply personal connection between the driver and the vehicle. By positioning its cars as highly responsive companions rather than purely mechanical tools, AVATR firmly establishes itself as the epitome of luxury for a new generation of discerning, forward-thinking tastemakers.
The latest vehicle to bring this brand ethos to the streets is the award-winning AVATR 07, an urban luxury SUV that functions as a piece of moving art tailored for a refined lifestyle. Conceptualized in Munich under the creative direction of renowned designer Nader Faghihzadeh, the AVATR 07 features a sculptural exterior architecture distinguished by a bold, UFO-inspired front face and signature LED star-trail taillights. Inside, the AVATR 07 transforms into a first-class sanctuary from the urban rush. The cockpit wraps occupants in breathable, premium Nappa leather and class-exclusive front-row zero-gravity seats engineered to distribute body weight evenly, while a seamless four-screen digital integration curves organically around the uncluttered dash.
Engineered to harmonize effortlessly with the demanding itineraries of modern achievers, the AVATR 07 complements a sophisticated lifestyle through balanced performance and relaxation. The vehicle delivers a refined drive backed by a studio-quality 25-Speaker Merdian audio system and an intelligent control chassis and air suspension that glides smoothly over uneven road surfaces. True luxury inside the AVATR 07 also remains rooted in uncompromising protection, boasting a class-leading nine-airbag safety system and an intuitive intelligent parking assist that gracefully negotiates narrow parking spaces and dead-end retreats.
While the AVATR 07 serves as the premier choice for daily urban journeys, AVATR’s design-led, collectible philosophy extends dynamically across its broader lineup. The brand’s flagship luxury SUV, the AVATR 11, captures an understated distinction through its striking proportions and futuristic presence. For the absolute pinnacle of the brand’s fashion-inspired ambitions, the exclusive, limited-edition AVATR 012 electric Gran Coupe stands as a highly coveted artifact. Developed in bespoke collaboration with Kim Jones – the former Artistic Director of Dior Men and FENDI Women’s Ready-to-Wear and Couture – the 012 elevates the luxury EV into a curated statement of personal taste and modern individuality.
Visit the AVATR Showroom at 281 Alexandra Road, or reserve your private test drive to experience modern electric mobility.
