Fujifilm QuickSnap Turns 40 With New Black and White and Waterproof Disposable Cameras
Arriving Fall 2026.
Summary
Fujifilm is expanding its single-use camera lineup with two new QuickSnap models to commemorate the 40th anniversary of the first disposable camera
The QuickSnap Black and White features 27 exposures of ISO 400 monochrome film while the QuickSnap Active is a rugged model waterproof up to 35 feet
Fujifilm is officially celebrating four decades of its iconic single-use series by releasing two brand new analog cameras. The Japanese photography giant recognized a cultural shift in consumer habits where endless digital imagery created a desire for dedicated offline devices. To meet this demand for authenticity and filter-free capturing, the company is dropping the QuickSnap Black and White alongside the rugged QuickSnap Active. Both models bring distinct artistic and functional updates to the classic disposable format.
The monochrome variant caters to purists looking for rich contrasts and textured grain. It arrives preloaded with a 27-shot roll of ISO 400 black-and-white negative film. Hardware remains consistent with the classic brand aesthetic. The camera houses a 32mm f/10 fixed focus plastic lens and fires at a 1/140s shutter speed. Users can rely on a built-in flash that effectively illuminates subjects up to 10 feet away. Development is straightforward since the film uses standard C-41 chemistry available at nearly any local photo lab.
Adventurers and action sports enthusiasts receive a dedicated tool in the QuickSnap Active. This release completely replaces the brand’s previous waterproof model. Fujifilm engineered the Active with a robust protective housing and an included wrist strap to handle unpredictable all-weather environments. The durable outer shell allows for underwater shooting up to 35 feet below the surface. To compensate for aquatic conditions and the removal of a built-in flash, the camera utilizes high-speed ISO 800 color negative film.
These releases capitalize on the enduring popularity of analog photography among younger generations. Bing Liem serves as division president of the Imaging Division at Fujifilm North America Corporation. He highlighted that one-time-use cameras offer intentionality in a fast-paced world. The analog format forces users to slow down, be authentic and frame shots carefully without the distraction of digital alerts. Stripping away modern conveniences transforms a simple plastic camera into a purposeful creative tool.
Both cameras are scheduled to hit retailers in the fall of 2026. Pricing for the monochrome edition is set at $22.90 USD in the United States. Meanwhile, the QuickSnap Active will retail for $24.75 USD stateside.
