The Nike Air Max 95 Big Bubble “Convini Pack” Lifts Its Palette Straight From Tokyo's Convenience Store Shelves
Two colorways turn the Big Bubble into a love letter to Japan’s konbini aisles.
Name: Nike Air Max 95 “Lawson,” Nike Air Max 95 “7-Eleven”
Colorway: Blue Sapphire/White-Light Smoke Grey-Metallic Silver, Sail/Total Orange-Sport Green-Metallic Silver
SKU: IR1944-100/IR1944-102, IR1944-400
MSRP: ¥25,520 JPY (approx. $155 USD)
Release Date: July 11
Where to Buy: atmos Tokyo
Nike is looking to Japan’s konbini culture for its new Air Max 95 Big Bubble “Convini Pack,” drawing its color language from the shelves of the country’s Lawson and 7-Eleven in two colorways.
The Air Max 95 has always built its identity around anatomy, its rippled side panels originally drawn from the layered look of human musculature, and the Big Bubble QS 2 leans further into that idea by stacking visible materials over an exposed Max Air unit, creating a surprisingly plush, layered ride underneath all that surface noise. On the “7-Eleven” pairing, that structure gets dressed in a Sail base before Metallic Silver, Total Orange, Sport Green and Gym Red wash over the contoured panels in a sequence that reads like the color-blocked rush of a convenience store snack aisle. Its “Lawson” counterpart pulls the temperature down considerably, setting a deep Blue Sapphire against Metallic Silver, White and Light Smoke Grey, trading the first pair’s loud citrus energy for something closer to a cool refrigerated drink case.
Access runs entirely through atmos’ raffle, and the terms are exacting. Entry requires a free atmos membership, with eligibility limited strictly to applicants residing in Japan. The application window closes July 9, and results are not delivered by email. Winners must check their own account once the announcement posts on July 11, at which point shipping follows in a window through July 16.
The release stays close to home in every sense. Beyond the atmos raffle, the only other point of access is Nike’s directly-operated stores within Japan, a distribution footprint that keeps the “Convini Pack” rooted in the same domestic culture that inspired it rather than extending the release to a broader international market.
