Jacob Elordi Is the New Face of Bleu de Chanel

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Summary

Australian actor Jacob Elordi has been announced as the newest global ambassador for the iconic men’s fragrance, Bleu de Chanel
The Euphoria star’s relationship with the brand previously blossomed after starring alongside Margot Robbie in the See You at 5 Chanel No. 5 short film
The highly anticipated new Bleu de Chanel campaign starring Elordi is set to officially debut in May 2026

Chanel has officially tapped one of Hollywood’s most influential leading men to represent its signature scent. Australian actor Jacob Elordi, widely celebrated for his roles in Euphoria, Frankenstein, and Wuthering Heights, has been announced as the new face of the smash-hit men’s cologne, Bleu de Chanel.

The partnership feels like a natural progression for both the 106-year-old French fashion house and the actor. Thomas du Pré de Saint Maur, Chanel’s head of global creative resources for fragrance and beauty, noted that the brand has had its eye on the actor for quite some time. “I have been following Jacob Elordi’s career for several years, since Euphoria,” du Pré de Saint Maur shared in a statement. “He perfectly embodies Bleu de Chanel: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance.”

Elordi and du Pré de Saint Maur originally crossed paths on the set of See You at 5, a cinematic short film promoting Chanel No. 5 in which Elordi starred opposite Margot Robbie. Drawn to the luxury house’s rich history of cinematic storytelling, Elordi expressed his deep appreciation for the new role, stating, “The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honor.”

Beyond his acting accolades, Elordi has firmly cemented himself as a massive force in the contemporary menswear space, known for his highly emulated street style and tailored red-carpet fits. By stepping into the Bleu de Chanel role, the actor is offering his dedicated fashion followers a new, olfactory way to channel his signature aesthetic.

As one of the consistently top-selling woody, masculine fragrances across the US, UK, and beyond, Bleu de Chanel’s cultural footprint is only expected to grow with Elordi at the helm. Fans won’t have to wait long to see the new cinematic partnership in action, as the official campaign is slated to debut globally this May.