Three Creatives Turn the Daily Grind Into a New Source of Inspiration
The collaborative project, titled “Feel your glo,” kicks off at OMR festival next month.
When creatives look for inspiration, it’s likely that they’ll turn to otherworldly landscapes, famous muses or defining historical events. But, what happens when the monotonous routines of everyday life present themselves as a new subject?
In comes “Feel your glo,” a new collaborative project powered by glo that looks to turn everyday moments into raw, creative material. From morning meetings to the commute to work, this year the brand taps into its online community to gather information on the routines that have become particularly mundane. With the anecdotes shared on Instagram, a group of creatives will take turns in reimagining them through different art forms.
The process is set to begin with DJ Marten Hørger producing a track that encompasses the community’s responses. Illustrator Danii Pollehn will then put her spin on the sounds to craft a visual art piece with her signature bold colors and layered shapes, while Marcel Ostertag, a well-known German fashion designer, ties the two together in an expressive sculptural garment. Their creations are expected to encourage a more conscious perception of everyday life and inspire others to transform these dull moments into positive impulses.
Next month, the creatives will kick off the project at OMR festival in Hamburg, Germany. The event will give the three participants a platform to share their outlook on sourcing inspiration and their creative processes.
Stay tuned to Hypebeast to find out more about their talks with glo at OMR festival.
You can find out more information about “Feel your glo” on the brand’s Instagram account.
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