Nike Celebrates the City’s Late-Night Glow With the Air Max 95 "Hong Kong"

Nike is paying homage to the electric atmosphere of the Far East with the release of the Air Max 95 “Hong Kong.” Part of the highly anticipated “City Pack” Family Reunion collection, this iteration of the legendary Sergio Lozano-designed silhouette draws direct inspiration from the late-night glow and rhythmic energy of Hong Kong. Rather than relying on overt landmarks, the design utilizes a layered approach to color and material, capturing the essence of neon reflections and movement after dark in a way that feels sophisticated and culturally grounded.

The visual journey of the “Hong Kong” edition begins at the toe, where vibrant red leather wraps the T-toe construction. The signature wavy side panels follow a gradient transition, moving from crisp white into deep, saturated reds. Adding a level of intricate detail, orange embroidered specks are scattered along the lower panels, mimicking the random flicker of city lights against the pavement. This textural storytelling is further enhanced by the use of dark red suede with black flecking, providing a rugged yet premium feel to the shoe’s mid-section.

The upper reaches of the silhouette shift toward a breathable black mesh near the collar, ensuring the design remains balanced despite its bold color blocking. The tongue serves as a standout element, finished in a multicolor canvas that breaks away from the rest of the shoe’s more traditional fabrics. Underfoot, the classic Air Max 95 midsole houses visible Air units that provide the signature cushioning that transformed this model into a global street icon over three decades ago. This release stands as a testament to the city’s enduring influence on global sneaker culture and fashion.